The Future of Education is… TikTok?!

Now, you might have a highly negative view on TikTok. You will change your mind by the end of this article. Turns out, TikTok can be quite useful.

  1. What is TikTok and where it’s headed?
  2. Why is TikTok-style an exceptional format for online education? Concepts of micro-learning, social learning, and adaptive learning.
  3. Is TikTok better than YouTube? Comparing TikTok with YouTube and Quibi. What was Quibi about? The battle of generations.
  4. The most important thing for a video app.
  5. The struggles of TikTok.
  6. Educational TikTok(s). Interview with Yuri, CEO of Edudo
  7. What to expect next? Is this the end of education as we know it? The end of EdX and Coursera.
  8. Resources, a lot of resources — as always, all links at the very end of an article. I don’t want you to get distracted while reading so there are no links in between.

But first, what is TikTok?

What’s inside

86% of U.S. viewers say they often use YouTube to learn new things.

Everything has changed

Why TikTok-style is the best solution?

In short, the technology behind TikTok awesomly fits our content-consumption style.

Learning fast & On The Go

Learning from peers

Customized learning with new algos

High engagement


TikTok vs Youtube app

Which app do most people use when in a rush?

Instagram, Twitter, Facebook, or TikTok — something “surface” and convenient to use in a vertical mode — that is the secret sauce for all the apps targeting the “on the go” use case. So-called time-killers

You need both — strong mobile version and concise content.

You are hacking low engagement and shortage of time.

TikTok-style, not necessarily TikTok itself

There are 2 potential outcomes: either TikTok invests in an educational program(and invests a lot) or a new startup comes along and copies TikTok format for an informal educational app.

If not TikTok, then what?



In a nutshell

  • most content on TikTok is shit, but all the platforms started like this(take YouTube)
  • educational content succeeds on TikTok which means that this consumption model is working for self-development topics
  • TikTok is highly unlikely to become a great educational tool, but similar apps focusing on the online Ed market like Edudo might
  • the Edudo app combines all trends in education: micro-learning, social learning, adaptive learning
  • ‘traditional’ educational platforms are inconvenient to use on a smartphone and require high concentration

My Conclusion

If you enjoyed the article, don’t forget to smash the clap button, subscribe to my medium and my newsletter.

Some resources



17 year old entrepreneur seeking for innovation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store